Why You Should Invest In SEO and Reputation Defense
In this digital day and age, building a solid reputation is no walk in the park. Technology has changed how things are done, and we currently live in a world where your online reputation is almost everything. With more and more people going online to search for businesses and professionals, not to mention the prevalence of social media; it’s easy for anyone to destroy a reputation you’ve worked so hard to build, in just a matter of seconds. And that’s why it is critical to invest in Search Engine Optimization (SEO) and Reputation Defense.
Search Engine Optimization is a method which is applied to influence the visibility of a webpage or site on search engines. See, when you type your query into a search engine such as Google, the results that you get are customarily displayed based on their rank on the engine, which is determined by algorithms. These algorithms consider factors such as the page’s quality, popularity, and trust, among others. In essence, proper SEO techniques will yield a top result in the search engine; which is good for business.
SEO enables you to grow your brand and rank highly in Search Engine Result Pages (SERPs). It requires constant analysis, and consistently building links and content; content being one of the most important parts. Consider websites such as Huffington Post, BuzzFeed, and CustomerThinkthat have a high page authority from which to build links. However, your choice will depend on factors such as your area of expertise, business niche or target audience.
No matter your specialty, industry sector or size of your business, people (potential clients, current clients, etc.) are talking about you and/or your business. They are uploading photos of your products and services on social media, posting updates about their customer experience, and much more.
Protecting and defending your online reputation is becoming increasingly hard. The rate at which information, particularly damaging information, spreads or goes viral is not something to take lightly. A small mistake, or innocuous personal detail, can reach millions of people in a single moment thereby tarnishing your brand’s image forever. SEO and Reputation Defense are necessary investments for a business owner or professional.
Your online reputation can be put at risk for any number of reasons: disagreements that are taken online, financial difficulties or even random people looking to destroy your brand name for their own amusement. If an online search turns up positive results about you or your firm, that’s great news. However, if your brand name is associated with negative online reviews and opinions or listings, it is very likely that it will culminate in lost customers, decreased sales and overall embarrassment.
Also known as Online Reputation Management (ORM), Reputation Defense is a procedure used to manage negative search engine results. This negative feedback could be anything from a comment from an irate customer on social media, to bad reviews on your brand. Let us make one thing clear; anyone and any brand are susceptible to a negative reputation. There are many individuals out there who, no matter how much quality you offer, will find something negative to say. Managing this negative reputation is what is referred to as Reputation Defense.
The Benefits of SEO & Reputation Defense:
Businesses that have positive reviews and an excellent rating get more customers.
Building Brand Awareness
Appearing on Google’s first page will get more people to know about your business.
A higher placed search engine result tends to earn people’s trust, as it symbolizes a good reputation.
A reputable establishment is not an ideal target for scammers.
SEO techniques also involve enhancing the site’s architecture. This results in an improved user experience that not only compels users to stay for longer but also converts visitors into customers.
It goes without saying that the best way to protect your reputation is to do great work and try to find remedies for mistakes made. Well, there comes a time when every individual or company may have to deal with legal issues or otherwise, and damage control doesn’t seem to work. The big question isn’t whether or not that time will come but when? Sometimes it happens without any warning or signals. That’s why it’s so important to invest in this service before a problem arises.
When you’re caught between a rock and a hard place, SEO and Reputation Defense can be extremely beneficial. You can always take advantage of various SEO strategies to manage your online reputation and improve your brand image. Reputation Defense through SEO provides a solid marketing campaign, diminishes the effects of negative content and allows you or your company to make a favorable impression in the online world.
Part of the process of improving your ranking on Google is to take advantage of social media and also open profiles to boost your brand exposure. One way to maximize the likelihood of ranking high for local searches is to provide and update your business information on Google My Business or creating a profile on LinkedIn.
You can also leverage social media both as a branding and monitoring tool. As a branding tool, social media accounts such as Instagram, Twitter and Facebook can be helpful in creating brand awareness, popularizing your brand and interacting with potential as well as existing clients. For monitoring purposes, you can use comments, posts, and online reviews to gather public content and see whether something positive or negative is affecting your online reputation.
Investing in Reputation Defense helps to form a sort of defensive wall that protects you from negative reviews and online attacks. It’s crucial to take both proactive and reactive approaches, depending on the situation at hand. Ultimately, your goal should be to maximize the visibility of positive things being said about you or your company and crowd out negatives by implementing an effective SEO strategy.